Findings / UX-003
The masthead line describes a method, not a subject
FixedMediumGapnewsroom.sgit.ai
What we saw
The tagline is "one page, one argument, with the figures, the data and the links to check it". Nothing says agents, AI governance, security or news economics.
Why it matters
The one line every visitor reads tells them how the site works instead of what it is about.
The fix
A masthead line that names the subject and the author, e.g. "Field notes on AI agents, security and the next generation of publishing, by Dinis Cruz".
The record
| Status | Fixed. Fixed by v0.12.120: the masthead now reads "Field notes on AI agents, security and the next generation of publishing, by Dinis Cruz" (the lab's first candidate). Seen at iPad width, 18 Oct. |
| Severity | Medium |
| Kind | Gap: something the reader needs is not there |
| Product | newsroom.sgit.ai, site |
| Where | https://newsroom.sgit.ai/ |
| Problems | Missing signal |
| Visibility | Subtle: felt more than seen: it costs attention or trust, but is not noticed as a bug |
| Recommendation | Show it up front: put the signal the reader decides by (length, author, short version, real numbers) where they look first |
| Area | First visit |
| Breaks | The first screen is for a stranger |
| Observed | 2026-10-11, v0.6.4 |
| Last checked | 2026-10-18, v0.12.120 |
| Source | Review: the direction |
| Prototype | Front page & personas, route masthead, in three directions |
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