[Findings](/findings/index.md) / UX-003

# The masthead line describes a method, not a subject

Fixed · medium severity · gap · newsroom.sgit.ai

## What we saw

The tagline is "one page, one argument, with the figures, the data and the links to check it". Nothing says agents, AI governance, security or news economics.

## Why it matters

The one line every visitor reads tells them how the site works instead of what it is about.

## The fix

A masthead line that names the subject and the author, e.g. "Field notes on AI agents, security and the next generation of publishing, by Dinis Cruz".

## The record

| | |
| --- | --- |
| **Status** | Fixed. Fixed by v0.12.120: the masthead now reads "Field notes on AI agents, security and the next generation of publishing, by Dinis Cruz" (the lab's first candidate). Seen at iPad width, 18 Oct. |
| **Severity** | Medium |
| **Kind** | Gap: something the reader needs is not there |
| **Product** | [newsroom.sgit.ai](/findings/?product=newsroom.sgit.ai), site |
| **Where** | <https://newsroom.sgit.ai/> |
| **Problems** | [Missing signal](/findings/?problem=missing-signal) |
| **Visibility** | [Subtle](/findings/?visibility=subtle): felt more than seen: it costs attention or trust, but is not noticed as a bug |
| **Recommendation** | [Show it up front](/findings/?recommendation=show-it-up-front): put the signal the reader decides by (length, author, short version, real numbers) where they look first |
| **Area** | [First visit](/findings/?area=first-visit) |
| **Breaks** | [The first screen is for a stranger](/principles/index.md#stranger-first-screen) |
| **Observed** | 2026-10-11, v0.6.4 |
| **Last checked** | 2026-10-18, v0.12.120 |
| **Source** | [Review: the direction](/reviews/newsroom-2026-10-11.md#the-direction-a-publication-with-a-heart) |
| **Prototype** | [Front page & personas](/lab/index.md#newsroom-proto-front), route `masthead`, in three directions |

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Next: [UX-004 The edition label is older than the articles under it](/findings/UX-004.md)