[Findings](/findings/index.md) / UX-045

# Persona pages are a list, with no story, opinion or next step

Open · medium severity · gap · newsroom.sgit.ai

## What we saw

Each persona page is seven starting articles plus an explanation of how the link works.

## Why it matters

A persona link is a promise that the site was made for this reader; a list does not keep it.

## The fix

One front-page template filled from a persona file: masthead, story, Dinis's note, start here, sections, board, "what is missing?", other readers.

## The record

| | |
| --- | --- |
| **Status** | Open |
| **Severity** | Medium |
| **Kind** | Gap: something the reader needs is not there |
| **Product** | [newsroom.sgit.ai](/findings/?product=newsroom.sgit.ai), site |
| **Where** | <https://newsroom.sgit.ai/persona/founder/> |
| **Problems** | [Missing signal](/findings/?problem=missing-signal) |
| **Visibility** | [Subtle](/findings/?visibility=subtle): felt more than seen: it costs attention or trust, but is not noticed as a bug |
| **Recommendation** | [Build the way in](/findings/?recommendation=build-the-way-in): create the missing page or path: tag pages, series, start here, a branded 404 |
| **Area** | [Personas](/findings/?area=personas) |
| **Breaks** | [The first screen is for a stranger](/principles/index.md#stranger-first-screen) |
| **Observed** | 2026-10-11, v0.7.1 |
| **Last checked** | 2026-10-11, v0.7.1 |
| **Source** | [Review: personas](/reviews/newsroom-2026-10-11.md#personas-as-the-core-primitive) |
| **Prototype** | [Front page & personas](/lab/index.md#newsroom-proto-front), route `persona/founder`, in three directions |

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Next: [UX-046 Setting location.hash inside a vault app re-navigates the frame: every link silently dead](/findings/UX-046.md)