[Findings](/findings/index.md) / UX-043

# Opening a persona link adds it to the browser without asking

Open · medium severity · failure · newsroom.sgit.ai

## What we saw

Opening a persona page silently adds the persona to the reader's browser.

## Why it matters

The reader did not choose to become "a founder" on this site; it was done to them.

## The fix

Show the persona and offer "Read as" and "Keep" as separate choices.

## The record

| | |
| --- | --- |
| **Status** | Open |
| **Severity** | Medium |
| **Kind** | Failure: works against the reader |
| **Product** | [newsroom.sgit.ai](/findings/?product=newsroom.sgit.ai), site |
| **Where** | <https://newsroom.sgit.ai/persona/founder/> |
| **Problems** | [Unconsented state](/findings/?problem=unconsented-state) |
| **Visibility** | [Silent](/findings/?visibility=silent): no symptom on screen: found only by measuring, or by its consequences |
| **Recommendation** | [Ask first](/findings/?recommendation=ask-first): make keeping, adding or following a tap the reader makes |
| **Area** | [Personas](/findings/?area=personas) |
| **Breaks** | [Ask before keeping](/principles/index.md#ask-before-keeping) |
| **Observed** | 2026-10-11, v0.7.1 |
| **Last checked** | 2026-10-11, v0.7.1 |
| **Source** | [Review: personas](/reviews/newsroom-2026-10-11.md#personas-as-the-core-primitive) |
| **Prototype** | [Front page & personas](/lab/index.md#newsroom-proto-front), route `personas`, in three directions |

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