[Findings](/findings/index.md) / UX-042

# Persona links were designed but not live

Fixed · high severity · gap · newsroom.sgit.ai

## What we saw

Persona links (/for/ciso and others) were described in articles but no URL existed to send a contact.

## Why it matters

Every contact got the same front page, made for nobody in particular.

## The fix

Ship persona links for the main audiences.

## The record

| | |
| --- | --- |
| **Status** | Fixed. Fixed in v0.7.1: /persona/founder/ and four others, an index page, copyable links and links.json for agents. |
| **Severity** | High |
| **Kind** | Gap: something the reader needs is not there |
| **Product** | [newsroom.sgit.ai](/findings/?product=newsroom.sgit.ai), site |
| **Where** | <https://newsroom.sgit.ai/persona/> |
| **Problems** | [Missing way in](/findings/?problem=missing-way-in) |
| **Visibility** | [Silent](/findings/?visibility=silent): no symptom on screen: found only by measuring, or by its consequences |
| **Recommendation** | [Build the way in](/findings/?recommendation=build-the-way-in): create the missing page or path: tag pages, series, start here, a branded 404 |
| **Area** | [Personas](/findings/?area=personas) |
| **Breaks** | [Every view is a link](/principles/index.md#every-view-is-a-link) |
| **Observed** | 2026-10-11, v0.6.4 |
| **Last checked** | 2026-10-11, v0.7.1 |
| **Source** | [Review: first visit](/reviews/newsroom-2026-10-11.md#first-visit-a-contact-arriving-from-a-link) |

Previous: [UX-041 51 vault images missing across 10 articles](/findings/UX-041.md)

Next: [UX-043 Opening a persona link adds it to the browser without asking](/findings/UX-043.md)